Naiad Beachwear
Year: 2023
Project: Naiad Beachwear is a brand that seamlessly marries style and comfort to celebrate every body type. Inspired by the mythological water nymphs, we wanted to create an identity that felt feminine, ethereal and empowering. The central element of Naiad's brand identity is a custom wordmark designed to be minimal yet distinctive. To complement this, I curated a dreamy colour palette and drew sea-inspired illustrations. The completed brand identity is a visual language that effectively embodies the core philosophy of Naiad Beachwear.
